StoreConnect vs Agentforce Commerce
Which platform is right for you?
Agentforce Commerce (formerly Commerce Cloud) is Salesforce's enterprise eCommerce suite. StoreConnect is also built natively on Salesforce — but gets you there faster, at a fraction of the cost, with more built-in capabilities from day one.
What does StoreConnect do?
StoreConnect is a complete commerce platform built natively on Salesforce. It enables businesses to run their website, eCommerce store, Point of Sale, and customer data from a single source of truth — all inside their existing Salesforce org. No middleware, no integrations, no separate database.
What does Agentforce Commerce do?
Agentforce Commerce (formerly Commerce Cloud) is Salesforce's enterprise eCommerce product — a powerful but separate platform requiring significant implementation investment, its own specialist development team, and complex integration with Salesforce CRM data before your commerce and customer data are truly unified.
Key takeaways
StoreConnect is the right choice if you want to:
- Go live faster and at lower cost — StoreConnect is accessible to businesses of all sizes, from emerging to enterprise, coupled with a nominal upfront investment and long-term costs a fraction of Agentforce Commerce.
- Operate inside your existing Salesforce org — all commerce, POS, and website data is saved directly to standard Salesforce objects. Zero middleware.
- Run B2B, B2C, B2B2C, and nonprofit workflows from a single unified platform — including native fundraising and donations.
- Deploy a built-in POS that shares the same data as your online store — with built-in Salesforce sync, no separate system required.
- Power Agentforce AI from day one using the StoreConnect Agentforce Toolkit — your complete customer, order, and product data is already inside Salesforce, AI-ready.
- Industry-leading security certifications including SOC 2 Type II, ISO 27001:2022, PCI DSS 4.0.1, HIPAA, GDPR, and more.
Agentforce Commerce may be worth considering if:
- You require an enterprise-scale implementation with an extensive procurement cycle, dedicated commerce engineering resources, and a significant platform investment.
- Your primary focus is global-scale B2C and you need Salesforce's enterprise storefront infrastructure for exceptionally high-traffic, global retail brands.
- You're comfortable with the Commerce Cloud composable storefront framework and have React-specialist developers who can manage a headless architecture.
- You need Salesforce's Order Management System as a standalone product separate from your commerce storefront.
- You're an enterprise brand already deeply invested in the full Salesforce Commerce Cloud licensing model with existing Salesforce professional services relationships.
1Licensing & Implementation Budget
The real cost of getting live — and staying live — on each platform.
| Budget & Cost Factor | StoreConnect | Agentforce Commerce |
|---|---|---|
| Emerging & small business accessible | Yes — accessible to businesses of all sizes including emerging and SMB | No — enterprise-only targeting; extensive platform designed for complex retailing |
| Mid-market accessible | Yes — mid-market implementations fully supported | No — enterprise licensing and implementation costs place this out of reach for most mid-market brands |
| Enterprise accessible | Yes — enterprise features and dedicated infrastructure available | Yes — primary target market |
| Ongoing maintenance cost | Low — industry-standard web development tools; minimal specialist dependency | High — requires SME Commerce Cloud developers and ongoing SI engagement |
| Pricing model | Per-licence pricing from Boutique to Flagship — view pricing | Custom quote-based pricing across all tiers — contact Salesforce sales for B2C, B2B, OMS, and POS products |
| Transaction Fee Pricing | Calculated hourly and billed monthly, pay exactly what you use week to week, month to month. | Paid as a percentage of estimated total GMV upfront use it or lose it with fees for incorrect estimation. |
| Time to first live store | Weeks to months — self-installer available for rapid deployment | Typically 6–18 months — complex SI-led implementation required |
Agentforce Commerce is positioned as an enterprise product — its pricing, implementation timelines, and specialist resourcing requirements place it out of reach for the majority of Salesforce customers. StoreConnect is designed to be accessible across the full spectrum — from emerging businesses to enterprise — with faster time to value and significantly lower total cost of ownership.
2Salesforce Compatibility & Data Architecture
How each platform works with your existing Salesforce investment.
| Feature | StoreConnect | Agentforce Commerce |
|---|---|---|
| No API / integration required | Native with all data held entirely within your Salesforce org | Integration required to connect commerce data to Salesforce CRM |
| Driven by data directly from your Salesforce org | Yes — products, pricing, orders, customers all Salesforce records and fields | Requires connectors or additional configuration to align with your Salesforce org |
| Data saved to standard core Salesforce objects | Yes — orders, products, pricing, contacts save to standard Salesforce objects | Separate commerce data model — requires sync to bring into core objects |
| Works without Experience Cloud licenses | Yes — no additional Salesforce licenses required | Yes — operates independently of Experience Cloud |
| Compatible with Salesforce CPQ | Compatible out of the box | Requires additional configuration or Revenue Lifecycle Management add-on |
| Works within Salesforce Sales Cloud | Yes — native compatibility | Not supported |
| Works within Salesforce Service Cloud | Yes — native compatibility | Not supported |
| Works within Salesforce Nonprofit Cloud | Yes — native compatibility | Not supported |
| Works within Salesforce Education Cloud | Yes — native compatibility | Not supported |
| Works within Salesforce Government Cloud | Yes — native compatibility | Not supported |
| AI & Agentforce readiness | Native — all commerce data in Salesforce; Agentforce Toolkit included | Agentforce requires Data Cloud and additional configuration to connect commerce and CRM data |
StoreConnect is a Salesforce-native application — commerce data lives inside your Salesforce org from the moment a customer places an order. Agentforce Commerce operates as a separate platform that needs to be connected to Salesforce CRM data. For teams already on Salesforce, StoreConnect eliminates the integration overhead entirely and creates an immediate Agentic Foundation for Agentforce — without requiring Data Cloud or additional connectors.
3Use Cases & Commerce Models
Which business models and selling structures each platform natively supports.
| Use Case | StoreConnect | Agentforce Commerce |
|---|---|---|
| B2C Sales | Fully supported | Fully supported — core use case |
| B2B Sales | Fully supported — native B2B features included | Separate B2B Commerce product required — additional licensing |
| B2B2C Sales | Fully supported from a single dataset | Not natively supported across a single platform |
| DTC Direct Sales | Fully supported | Fully supported |
| Multi-region / language / currency | Single unified dataset — multi-currency, multi-language, multi-store | Supported — up to 100 sites on B2C Premium |
| Per-zone payment providers | Unique payment provider per zone or store | Supported via Salesforce Payments and Adyen integration |
| Full Content Management System | Built-in CMS with approval workflows and live page editor | No built-in full CMS — composable storefront uses headless content layers |
| Content approval workflows | Native Salesforce approval workflows apply to content changes | Not available |
| Emerging & SMB businesses | Supported — accessible pricing across all business sizes | Not designed for emerging or SMB — enterprise positioning only |
| Subscription & recurring products | Native subscription products integrated into standard checkout | Available via Revenue Lifecycle Management — additional product |
StoreConnect supports B2B, B2C, B2B2C, nonprofit, and DTC from a single data model without separate product SKUs or additional licensing. Agentforce Commerce splits these use cases across multiple separate products — B2B Commerce, B2C Commerce, and Order Management are each distinct purchases. For organisations running mixed models, StoreConnect delivers this from a single Salesforce org installation.
4AI & Agentforce Capabilities
How each platform enables AI-powered commerce and agentic workflows.
| AI Capability | StoreConnect | Agentforce Commerce |
|---|---|---|
| Agentforce integration | Native — all commerce data in Salesforce; Agentforce Toolkit pre-configured | Supported — requires Data Cloud to unify commerce and CRM data for agents |
| AI-powered product recommendations | Supported via Agentforce — order and product data already in Salesforce | Native AI product recommendations — Einstein-powered |
| Guided shopping agent | Full Agentforce Guided Shopping via StoreConnect Agentforce Toolkit | Agentforce Guided Shopping — native feature |
| Agentic merchandising | Agentforce agents can act on product, order, and inventory data in Salesforce | Agentforce Merchandising — native feature with workspace integration |
| AI product descriptions & SEO | Supported via Agentforce with product data natively in Salesforce | Native AI-generated product descriptions and SEO metadata |
| CRM + commerce data unified for AI | Inherent — same Salesforce org stores CRM, commerce, and POS data | Requires Data Cloud to bridge separate commerce and CRM data models |
| Smart promotions with AI | Agentforce can generate and deploy promotions using live Salesforce data | Smart Promotions — native AI-generated promotion feature |
Both platforms support Agentforce — but StoreConnect's advantage rests in our data model, data integrity, and native architecture. Because all commerce, POS, and customer data already lives inside your Salesforce org, every Agentforce agent has immediate, complete context across the entire customer journey — web, store, and CRM — with zero data pipeline setup. The StoreConnect Agentforce Toolkit provides pre-built agent actions, topics, and configurations to enable agentic commerce running faster and with a greater degree of accuracy. With Agentforce Commerce, achieving the same depth of AI context requires Data Cloud, potentially MuleSoft, and additional data harmonisation steps.
5Point of Sale & Omnichannel Operations
Connecting in-store and online into a single unified customer view.
| POS Feature | StoreConnect | Agentforce Commerce |
|---|---|---|
| Point of Sale included | Built-in — included in platform, no separate product purchase | Retail Cloud POS is a separate, additional product — starting at 25 stores |
| POS uses same images & data as online | Yes — single data model; same products, inventory, and pricing | Separate POS product with separate data — integration required to align |
| POS sales sync to Salesforce CRM | POS transactions write directly to Salesforce objects | Supported — integrating Agentforce Commerce with Retail Cloud POS allows the connection to Salesforce |
| POS sales visible in eCommerce account | Yes — unified customer account across POS and online | Requires Order Management integration to link POS and web orders |
| Mobile POS (mPOS) | Supported — PC and mobile hardware compatible | Mobile-first — iOS and Android supported |
| Click and collect (BOPIS) | Built-in — configurable per store location | Available via Order Management — requires additional setup |
| Multi-location inventory from POS | View, request, and transfer stock across locations from POS | Supported — connecting Agentforce Commerce to Retail Cloud provides for omni-channel inventory |
| Voucher / discount codes cross-channel | Same voucher codes work online and in-store | Separate commerce and POS products; cross-channel vouchers require integration |
| Individual account pricing at POS | Yes — Salesforce price books apply at POS | Not natively available |
| Print labels from POS | Yes — with full design control over label templates | Requires additional configuration or third-party add-on |
StoreConnect's POS is part of the core platform — not a separately licensed add-on — and it shares the exact same products, pricing, customers, and inventory as the online store. Every in-store sale syncs directly to the Salesforce customer record via built-in sync, creating an Agentic Foundation where AI agents have complete context across both physical and digital channels. Agentforce Commerce's POS (Retail Cloud) is a premium separate product with its own licensing, requiring integration work to achieve the same unified data view.
6Fundraising, Nonprofit & Education
Native support for organisations that need more than standard eCommerce.
| Feature | StoreConnect | Agentforce Commerce |
|---|---|---|
| Online donation support | Native — built into checkout without third-party apps | Requires additional apps or integrations to support donations |
| Subscription donations | Integrated directly into standard checkout flow | Requires Revenue Lifecycle Management or third-party integration |
| Pay-what-you-want donations | Native — any amount configurable at checkout | Requires custom development or third-party checkout app |
| Peer-to-peer fundraising | Supported natively | Requires additional integration |
| Nonprofit Cloud compatibility | Native compatibility with Nonprofit Cloud and NPSP | Not supported |
| Education Cloud compatibility | Native compatibility | Not supported |
| White-label donation sites (single dataset) | Multiple branded storefronts from one Salesforce org | Requires additional configuration; not designed for nonprofit multi-brand models |
StoreConnect is purpose-built to work across the full Salesforce ecosystem — including Nonprofit Cloud, Education Cloud, and Government Cloud. Agentforce Commerce is positioned primarily for commercial B2C and B2B retail. Nonprofits and education organisations operating on Salesforce can run their entire commerce and donation operation through StoreConnect without leaving their Salesforce environment.
7Data Security & Compliance
Certifications, data residency, and compliance posture for enterprise buyers.
| Security Feature | StoreConnect | Agentforce Commerce |
|---|---|---|
| PCI DSS | PCI DSS 4.0.1 certified | PCI DSS compliant |
| SOC 2 Type II | SOC 2 Type I, SOC 2 Type II, and SOC 3 | SOC 2 Type II — Salesforce platform standard |
| ISO 27001 | ISO/IEC 27001:2022 certified | Salesforce platform ISO 27001 certified |
| HIPAA | HIPAA compliant | Available via Salesforce Health Cloud configuration — not commerce-native |
| GDPR / Privacy | GDPR compliant — inherits Salesforce's globally recognised privacy standards | GDPR compliant — Salesforce platform standard |
| Data residency | All data resides in your own Salesforce org — you own and control it | Commerce data in Salesforce-managed infrastructure; data residency options vary by contract |
| Data architecture | Single source of truth inside your Salesforce org — no separate commerce database | Separate commerce data platform — requires sync/integration to unify with CRM data |
| Disaster recovery | Full store rebuild from your Salesforce org — no third-party dependencies | Salesforce platform-managed 99.99% uptime SLA |
StoreConnect holds SOC 2 Type I & II, SOC 3, ISO 27001:2022, PCI DSS 4.0.1, HIPAA, and GDPR certifications — and because all data lives inside your own Salesforce org, your organisation retains full data ownership and control. For more information see the StoreConnect Trust Center.
When StoreConnect is the right choice
StoreConnect is purpose-built for Salesforce environments and accessible to every tier. It's the right fit if:
- You want commerce, website, and POS inside your existing Salesforce org — without a separate platform
- You need to go live in weeks or months, not 12–18 months
- Your budget is modest or mid-market — or you simply want better ROI at any budget level
- You run B2B, B2C, B2B2C, nonprofit, or education on a unified dataset
- You want Agentforce powering your commerce without Data Cloud as a prerequisite
- You need a built-in POS that shares the same data as your online store
When Agentforce Commerce may be the right choice
Agentforce Commerce suits specific enterprise scenarios. It may fit if:
- You are a large global DTC retail brand requiring an enterprise-scale implementation with a significant long-term platform investment and a dedicated deployment timeline
- You need Salesforce's enterprise-scale composable storefront framework and have specialist React developers
- You require Salesforce's Order Management System as a standalone enterprise product
- You are already deeply invested in the full Salesforce Commerce Cloud licensing model with existing SI relationships
- Your primary use case is high-volume B2C retail with no need for B2B, nonprofit, or POS
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