Your customer already decided to buy. Checkout is where you lose them.

This is not a change of mind, it is a checkout that didn’t offer the option. 13% of abandoned carts come down to a missing payment method, which makes payment choice the second most valuable thing you can fix at checkout after showing shipping costs honestly.^[1] The mix has already moved: digital wallets account for 56% of global online transaction value and 40% in the United States, and buy now, pay later is 6% of US online value on its way to a forecast $500 billion globally by 2030.^[2] Cross a border and the mix changes again. Merchants that turn on the local methods a market actually uses see conversion improve by 51%.^[4]

StoreConnect ships with integrations to most popular payment providers, and payment options are configurable per storefront, so the checkout in one market can look nothing like the checkout in another without a second platform behind it. Card, wallet, bank transfer, invoice, layaway or installment, every completed order lands on the same Salesforce record your team already works from.

Mobile carts are abandoned at 79.92% against 69.19% on desktop, a gap of more than ten percentage points, and no other device abandons at a higher rate.^[3] The gap is not lower intent, it is the form. The average US checkout still asks for 23.48 form elements when 12 to 14 will do, and every one of those fields is harder to complete with a thumb.^[1]

A checkout that keeps the field count honest, remembers the customer and hands them the payment method they already have set up on their phone removes most of that friction. Because StoreConnect runs on Salesforce core, the customer record behind that checkout is the same one your sales and service teams see, so a returning buyer isn’t typing in details you already hold.

Wiring up a provider directly takes weeks, and a local method can take months.^[4] Each one brings its own authentication, its own tokenization rules, its own compliance paperwork and its own dashboard to log into. It compounds quietly: large merchants routinely end up carrying two dozen or more processor, acquirer and gateway connections, and 64% of merchants with more than a thousand staff strongly agree they need to cut the time developers spend on payments.^[5] That is how a payment method worth real conversion sits in the backlog for two quarters.

StoreConnect is built natively in Salesforce, so your existing integrations to accounting, ERP and document generation keep working, your merchant relationship stays where it is, and the checkout itself is not a separate system to keep in step. Point of sale, eCommerce and loyalty run on the same Salesforce objects, which means one place to look when a payment needs explaining.

26% of shoppers abandon a checkout because the site made them create an account first, and it ranks just behind unexpected costs as a reason people leave.^[1] Drop the requirement and the first sale gets easier, but on most platforms that means the buyer disappears into an anonymous order with nothing to build on, so the second sale gets harder. It reads like a choice between conversion now and a customer later.

It isn’t, when checkout and CRM are the same system. A guest can buy without stopping to register, and the order still arrives in Salesforce attached to a real customer record, ready for a receipt, a support case, a membership price or a follow-up campaign. Nothing has to be matched up afterward, because nothing was ever separate.

The disputed amount is the smallest part of the bill. Every dollar lost to fraud costs a US merchant $4.61 once fees, replaced goods and staff time are counted.^[6] The volume is climbing too, with global chargebacks heading for 337 million and first-party fraud now 36% of all reported fraud, up from 15% a year earlier.^[7] Fighting one of those means producing the original order, the payment used, the delivery confirmation and the customer correspondence inside a deadline, which is an archaeology exercise when each of those lives in a different system.

Keeping the order, the payment, the fulfillment record and the customer conversation on one Salesforce record turns that dig into a lookup. StoreConnect ships with the security and compliance standards that protect your data as standard, so the questions an acquirer or an auditor asks are already answered.

Speed moves money at a scale that is hard to believe until it is measured. Across 37 brands and 30 million sessions, Deloitte and Google found that improving mobile site speed by a tenth of a second lifted retail conversion by 8.4% and average order value by 9.2%.^[8] A tenth of a second. Checkout is the worst place to be slow, and a checkout that has to call out to a separate commerce database, then a gateway, then a tax service, then a customer lookup, is spending its budget in round trips.

StoreConnect runs inside your Salesforce org rather than alongside it, so the customer, the product, the price and the order are read from one place instead of stitched together across services at the moment the buyer is waiting.