One visitor, four transactions and four systems that each saw a quarter of it.

Vendors sell integration as the product. That shows the pain.

Even big budgets do not fix it. After leaving Blackbaud Raiser’s Edge, the Guggenheim runs Salesforce for fundraising and Ticketure for admissions. A partner integration pushes data in near real time so staff can see tickets, events, memberships and gifts in one place.^[2] That is the best case at a top attraction.

Smaller venues face the same silos with fewer staff: mismatched records, three definitions of “member” with sync failures, and staff back on spreadsheets.

StoreConnect does not sync into Salesforce. It runs in it. Admissions, memberships, donations and retail write straight to the same Accounts, Contacts, Products, Orders and Price Books. One visitor record is the design—not a nightly job that must succeed.

The commission platforms consolidating this sector charge around 6% per online booking, and on FareHarbor and Peek Pro that fee is typically added to the guest’s total as a visible surcharge rather than absorbed by the operator.^[3] For a for-profit operator that’s a pricing decision. For a nonprofit venue asking that same visitor for a conservation donation two clicks later, it is working directly against you at the moment you need goodwill most.

StoreConnect charges you pennies on the dollar, not your visitor.^[4]

Neither enterprise platform publishes a price. Third-party data puts Blackbaud Altru at $12,000–20,000 a year for smaller venues, $25,000–55,000 for mid-size, and $60,000–120,000+ at the top end—before implementation.^[5] Tessitura serves 700+ organisations and suits major opera houses.^[6] For a $3M regional museum the implementation alone is a capital project.

StoreConnect starts at a fraction of that.^[4] You keep the Salesforce licences you already hold. Security answers your board and funders already ship as standard.

In late 2025 ROLLER raised another US$50 million to move upmarket.^[7] Peek raised $70 million and bought ACME Ticketing and Connect&GO, folding a leading cultural platform into a commission model.^[8] In April 2026 Ticketure acquired PatronManager, placing the sector’s largest Salesforce-native platform under a non-native owner.^[9] From December 2025, donated Salesforce licences for nonprofits point to Agentforce Nonprofit instead of NPSP.^[10]

Each move pulls data into proprietary platforms and away from the CRM your board already funds. StoreConnect does the opposite. Visitor data stays in your Salesforce org, on standard objects, under your contract. If you leave, the data stays exactly where it is.

The main complaint about enterprise platforms is not capability—it is access. Reporting needs a specialist. Board and funder questions wait on one person’s calendar. When that person leaves, the reporting leaves too.

StoreConnect writes to standard Salesforce objects. Your reports are normal Salesforce reports. Anyone who can already build a report can build them. Attendance versus membership conversion, gift-shop basket by segment, donation attach rate by ticket type—all in the standard report builder. No new language. No overnight warehouse.

Member discounts calculated by hand at the counter. Stock counted twice because shop and web store disagree. No way to know if the mug buyer is the donor emailed last week. These small failures happen in public, hundreds of times a day.

StoreConnect is the only native Salesforce application for point of sale, eCommerce and loyalty on Salesforce core. The same member price books apply online and at the till. Stock is one number. Every transaction lands on the same account, so the gift-shop sale becomes part of her record—not a separate story to reconcile later.

Turning admissions into memberships is the highest-leverage use of a visitor record. It is also the first thing that breaks when ticketing and CRM sit in separate systems—the upgrade offer must know what she already bought.

StoreConnect’s subscription engine is the most tested part of the platform. Membership levels carry their own price books. Renewals run automatically on fixed or evergreen terms. Members update their own cards in a self-service portal. Donations can be variable-price, one-off or recurring, on web or at the counter. Bundles can include bookable components, so a day pass with a keeper talk is one product and one record.

You don’t. That is the real reason so many venues are still running a ticketing tool, a donor database, a membership spreadsheet and a card terminal. Nobody consolidated because nobody had the year it would take, and the project kept losing to the exhibition calendar.

StoreConnect’s agent platform changes the shape of that work. Our MCP API has already been demonstrated building a complete storefront from an empty Salesforce org through a human-approval pipeline. An agent proposes each piece of configuration and a person approves it. Paired with an attractions starter dataset, that means describing your venue and reviewing what gets built, rather than scoping a project. It is rolling out now, and founding venues get it as it lands.