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All Articles

Blogs Guy covered in red tape COVER PHOTO
Mikel Lindsaar · 2 days ago

Is your CMS keeping you hostage?

CEO Mikel Lindsaar reveals the hidden anxiety and cost of simple website edits, explaining why a typo currently requires budget approval and developer involvement. Learn the simple fix.

News Female volunteer smiling BLOG HEADER
Jeanavive Janssen · 2 days ago

Do more good for less: Why nonprofits should consolidate their tech stack

Nonprofits face rising costs from fragmented tech stacks and integration debt. Discover how consolidating your digital estate on Salesforce can reduce software fees by 40% and unlock AI growth. Learn why a unified data model is the key to leveraging Agentforce for predictive fundraising and donor retention.

Blogs Plugin security hole COVER PHOTO
Mark Zammit · 3 days ago

The plugin security hole nobody talks about.

COO Mark Zammit exposes the security risks of eCommerce plugins and client-side javascript, explaining why first-party data ownership on Salesforce is critical for security.

IA Head architecture
Virginia Gordon · 9 days ago

Why AI agents need better data architecture

AI agents promise to close the capacity gap in 2026 but they will fail without a solid data architecture. Learn why disconnected systems slow down AI initiatives and how a unified Salesforce-native approach provides the real-time data foundation needed for Agentforce to succeed in manufacturing and retail.

Blogs Avoid the integration trap in your eCommerce business HEADER
Mark Zammit · 9 days ago

Why "fake integrations" break as you scale

Explore the “fake integration” trap in eCommerce and learn why sync-based plugins create technical debt as your business grows. Discover the stability of a first-party, Salesforce-native approach.

Blogs The hidden cost of managing multiple eCommerce stores BLOG HEADER
Mikel Lindsaar · 9 days ago

The hidden cost of managing multiple eCommerce stores

A company running 76 eCommerce stores needed four full-time staff just to keep products updated. Learn how consolidating onto one system freed up their team for growth.

News LucidCTA Podcast Blog Header
11 days ago

The architect’s masterclass: Why native commerce is the future of Salesforce strategy

Discover why a Salesforce native architecture is the foundation for reliable AI and commerce. Learn about the Thanos Trap of disconnected data silos plus how using standard objects like Product2 and Order ensures your Agentforce agents operate with absolute truth.

Blogs How to find the real truth behind UTM tracking BLOG HEADER
Mikel Lindsaar · Mar 5

How to find truth in web traffic attribution

Stop guessing about ad spend. Learn how truthful, multi-touch UTM tracking solves the problem of sales numbers that don’t add up, giving senior leaders confidence in their marketing budget.

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