How we turned a storefront into a custom API platform

I have to admit, I’m incredibly biased here, but I absolutely love our Advanced Liquid technology.

If you are not familiar with it, Liquid is a server-side templating language. But we have taken it several steps further. Most templating languages are limited; they make you wonder, “Why can’t this be programmatic?” So, we decided to make it exactly that.

By making Liquid programmatic, we have unlocked capabilities that most eCommerce platforms simply cannot touch. You can store JSON structures natively, loop over them, transform them and make real-time API requests.

But here is the part I find really cool: you can turn any URL path on your site into an actual API endpoint.

Think about that. You can create a page that takes an HTTP request and responds in JSON or XML, whatever you need, performing database lookups in real-time. Yet if a regular user hits that same URL, it can still output normal HTML. You are essentially building your own API platform inside your website.

This is not just about cool tricks; it’s about our core philosophy. We want StoreConnect to be fully customizable in the truest sense.

• Don’t like our sitemap? Override it.

• Have private content you want to hide from crawlers? Write custom rules to handle it.

• Need a complex database lookup before a page loads? Go for it.

We want you to act as if you are a programmer on the server, making the product yours, but with the safety net of a SaaS platform.

Usually, you have to choose: either you take an “off-the-shelf” SaaS product and accept its limits or you build a custom mess and deal with the infrastructure headaches.

With StoreConnect backed by Salesforce, you get both. You have a customizable back end and a customizable front end, but we handle the security, the compliance and the constant updates. You get to build exactly what your business needs without the headache of managing the plumbing.

Stop fighting your platform and start building. Book a demo to see how we can help.