Lean team, big goals: Mikel Lindsaar joins Salesforce’s Dreamforce 2026 small business roundup
Small teams rarely run out of ideas. They run out of hours. Every new customer, campaign and support request lands on the same few people, and the work that should drive growth gets pushed to next week.
Salesforce built its Dreamforce 2026 small business roundup for exactly that problem. The ANZ webinar, now available on demand,1 unpacks the Dreamforce announcements that matter most to lean teams with big goals. StoreConnect CEO and founder Mikel Lindsaar joins the session at around the 35-minute mark.
When the work piles up faster than you can hire
The session focuses on the new agentic features across sales, service, marketing and Slack, and on how a small team can use them to do the work of a much bigger one. You’ll see how to:
- Keep every deal moving. Use Agentforce Sales to manage the selling process from first contact through to a closed deal.
- Serve customers without adding staff. Let AI agents resolve issues, route requests and handle routine follow-up, so your people can focus on the conversations that need them.
- Market in your own voice. Launch campaigns, build audiences and turn each channel into a two-way conversation without growing headcount.
- Stop things falling through the cracks. Bring customers, partners and your CRM together in Slack, with Slackbot working alongside your team as an AI teammate.
Hear from a founder who has built on Salesforce
Mikel Lindsaar is the CEO and founder of StoreConnect, the Salesforce-native platform for eCommerce, point of sale and transactions. StoreConnect runs inside Salesforce with built-in sync, so customer, order and service data live in one place rather than across disconnected tools.
That makes Mikel’s segment a useful one for small businesses weighing up AI agents. An agent can only act on the data it can see, and a lean team can’t afford to spend its hours stitching systems together first. Jump to around 35 minutes in to hear him join the conversation.
Mikel shares the session with four Salesforce speakers:
- Stephanie Wells, AVP, Sales, Salesforce
- Louise Rizk, Regional Sales Director, SMB, Salesforce
- Timothy Worton, Solution Engineer, Salesforce
- Nathan Turnbull, Manager, Sales, Salesforce
Get your hours back
If you run a small team with big goals, this session is worth your time. Watch it on demand, then see what running commerce inside Salesforce could look like for your business.
- Watch the Dreamforce 2026 small business roundup (Mikel joins at around 35 minutes)
- Book a StoreConnect demo
