Why I would not buy StoreConnect for its commerce features
This might sound like a weird thing for the head of a commerce company to say, but if I were looking at StoreConnect for my own business today, I probably wouldn’t buy it for the “shopping cart.”
That sounds backwards, right? But hear me out.
I would buy it because it is the only platform that lets me build exactly what I want without the “infrastructure tax” that usually comes with a custom build.
Usually if you have a unique business idea, something that doesn’t fit the standard retail mold, you have two choices. You either 1) buy a restrictive SaaS product and get frustrated or 2) you build a bespoke platform from scratch.
If you build bespoke, you are suddenly in the business of managing data warehouses, setting up integration layers, handling web hosting and hiring a team just to keep the lights on. You spend all your time on the plumbing and none of it on the actual product.
A database with a front end StoreConnect changes that. Because we are built natively on Salesforce, you are starting with a fully customizable, open data model. Let’s be honest: Salesforce is essentially a powerful database with a great UI.
By plugging StoreConnect into that, you get a customer-facing website (or an API backend, or whatever you want it to be) that works for you without the infrastructure headache.
What other platform gives you something truly open and free to configure, but handles the security, compliance and hosting for you?
Whether you are selling products, managing a complex membership portal or launching a niche service that nobody has thought of yet, StoreConnect gives you the freedom to create. You can make the platform yours, even if you are not “selling” anything in the traditional sense.
It’s about taking the limits off your business and finally having a platform that says “yes” to your most ambitious ideas.
Stop building plumbing and start building your business. See what you can create with StoreConnect.
