Avoid the integration trap in your eCommerce business
Most people think building an eCommerce business is a technology problem. It’s not. It’s a complexity problem.
I didn’t create StoreConnect because the world needed more tools to sell online; I got tired of watching businesses with great potential get strangled by fragmented systems and duplicated data. I have seen so many “go-lives” turn into nightmares because the tools won’t talk to each other.
One particular project I have been thinking about lasted about 18 months. They just couldn’t get their project live. They were trying to get four different systems to talk to each other but the communication wasn’t working and the system would just crash. They were using Salesforce and a mix of other systems.
That’s when it really hit home that the “integration trap” kills more tech projects than almost anything else.
It seems like such an obvious problem to solve, because when you actually clear those barriers and stop fighting your tech, amazing things happen: the business runs smoother, customer satisfaction increases and your team gets their nights and weekends back.
I remember thinking at the time, if we could put all of that complexity, the whole front end and the supporting applications, right into Salesforce using StoreConnect, we could solve this. And we did.
The decision to build on top of Salesforce allows us to reduce the number of systems involved. Instead of a huge nine-way synchronization trying to connect all those different platforms, it’s a very simple two-way interaction — which is StoreConnect’s superpower. No more forced integrations; just pure, effective dataflows.
Fast forward six months and we had built and launched StoreConnect. And we’re adding more ways to simplify with every release.
Simplification is powerful on its own, but simplification built on a smart data model is next level.
Ready to simplify your next project and launch faster? Find out how StoreConnect can transform your complex systems into a simple two-way talk within Salesforce.
