Compare Book a demo

We use cookies that are able to read, store, and write information to the browser on your device. This data may contain personal identifiers. You can opt in to all cookies, decline non-essential cookies, or manage your options.

These cookies are used to improve our site performance. Some cookies are necessary for our website and services operation. Other cookies help personalise your experience and are optional, such as advertising and analytics. You can opt in to all cookies, decline non-essential cookies, or manage your options.

Clear Saved Settings
Articles / Videos

StoreConnect Architect Dreamin' Americas Session, January 2026

~ 2 min read

At the Architect Dreamin’ conference (January 2026), Mikel Lindsaar (CEO & Founder of StoreConnect) presented how traditional Salesforce-integrated e-commerce and website architectures create data silos, fragmented systems, and technical debt. He introduced StoreConnect as a managed package built natively inside Sales Cloud that delivers a full-featured, customizable e-commerce platform, CMS, POS, subscriptions, loyalty, bookings, and more, all with zero API calls to the Salesforce org, real-time bidirectional sync via patented Heroku Connect usage, and instant readiness for Agentforce AI.

Key Takeaways:

  • Siloed systems create pain Traditional best-of-breed tools (Shopify + connectors, WordPress, separate POS) lead to fragmented data, slow integrations, and poor AI readiness.
  • Native Salesforce commerce StoreConnect delivers full e-commerce, CMS, POS, subscriptions, loyalty, bookings, and more as a managed package directly inside Sales Cloud—no Experience Cloud required.
  • Patented real-time sync Uses a change-event message bus over Heroku Connect for ≈2-second bidirectional sync across 150+ objects, avoiding traditional sync failures and validation jams.
  • True omnichannel Carts and behavior sync live between online and in-store (start cart online, finish in-store or vice versa) without re-entering data.
  • Zero API usage No Salesforce API calls from the front end means no governor limits, automatic scaling (e.g., 36k orders/day handled seamlessly), and instant Agentforce/AI readiness.
  • Dynamic field sync Expose any custom Salesforce field to the website/POS instantly for personalized pricing, progress bars, live scores, etc.
  • Broad feature coverage Multiple storefronts, currencies, account/member-specific price books, evergreen + fixed-term subs, bookings, rewards/loyalty, CPQ/Revenue Cloud integration.
  • Per-org pricing Only pay per org (no per-user cost) allows very low-cost POS rollouts (e.g., 600 terminals across 83 stores with Chatter/free user records only).
  • Quick to start Installable from AppExchange today; free fundamentals course builds a live donation/e-commerce site in 2–4 hours.

Here is a short interview with one of the attendees about what he thought of the StoreConnect session:

In short: StoreConnect + Agentforce turns Salesforce into a complete, extensible, powerful, conversational, real-time, customer-facing e-commerce, point of sale and content management system powerhouse with no extra systems, no data sync headaches, and no slow Experience Cloud spinners.

Ask us your toughest questions

We’re confident StoreConnect can help almost any business grow. That’s a huge ask - we’re ready for the challenge.

January 26, 2026 ·
Videos