CRM to CMS: StoreConnect’s 2-Second sync transforms how you use Salesforce
In the world of unified commerce on Salesforce, speed isn’t just a nice-to-have feature, it’s the difference between seamless customer experiences and frustrating data silos, duplicate work, and lost revenue.
StoreConnect delivers something most Salesforce-integrated eCommerce solutions can only dream of: a genuinely real-time, patented 2-second synchronization between your online stores, point-of-sale systems, and the trusted Salesforce environment. This also means zero traditional API calls in the critical data path.
Here’s what that actually looks like in practice.
The problem most solutions still haven’t solved
Most eCommerce platforms that “connect” to Salesforce rely on:
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Scheduled batch syncs (every 5–60 minutes)
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API polling
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Webhook + queue systems
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Custom middleware
The result? Data lag, address reversions, inventory mismatches, abandoned carts that never quite reconcile, angry customers, and teams manually reconciling differences in Excel.
As Mikel Lindsaar (Founder & CEO at StoreConnect) explained in a recent demonstration:
“We had one example of a client buying something online, changing the address only to see the address revert back a little later. They then called support, who updated the address only to have it reverted back. The end result of all this busywork was the order still went to the wrong address. This is a synchronizing problem. It is a problem of which app is the boss? Where is the single source of truth?”
That story is far too common.
StoreConnect syncs data differently — and they patented it
StoreConnect takes the opposite architectural approach. Instead of building an external application that talks to Salesforce, StoreConnect turns Salesforce into a CMS:.
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The entire website(s), point-of-sale terminals, and eCommerce engine live inside the Salesforce trusted environment.
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All core commerce data (products, pricing, inventory, orders, customers) lives natively in Salesforce objects.
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The front-end communicates with Salesforce in real time using a proprietary, patented connection method.
The outcome: changes made in Salesforce appear live on the website in approximately 2 seconds, sometimes faster.
This is not a marketing approximation. It’s the engineered, measurable, patented behavior of the platform.
What 2-second sync unlocks in the real world
When synchronization is effectively instantaneous and bi-directional, powerful things become routine:
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Update one product price → instantly reflected across 72 branded websites (real client example)
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Launch a Black Friday promotion → schedule it to go live automatically at midnight (no one needs to be awake to press the button)
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Fix a typo on a homepage banner → see it live in seconds (with proper staging & approval workflow, of course)
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Sales rep in-store sees the exact same shopping cart the customer built online hours earlier (“endless aisle” experience)
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Inventory changes → immediately visible online and at POS terminals (hundreds of terminals in some deployments)
All without hitting Experience Cloud login limits, without burning through API calls, and without maintaining separate shadow databases.
Visual sync architecture between StoreConnect and Salesforce
Everything that matters lives in Salesforce.
StoreConnect enables Salesforce to be your website + agentic ecommerce + point-of-sale platform.
Why is the 2-second sync patent-worthy?
The method Mikel Lindsaar developed to achieve this high performance and scalable integration, without traditional API bottlenecks or heavy middleware, is unique enough that it received patent protection.
In an ecosystem full of “bidirectional sync” promises that usually mean “every 15 minutes if you’re lucky,” a genuine 2-second patented sync is a meaningful technical differentiator — especially for mid-market and enterprise organizations that run multiple brands, franchises, regions, or physical locations.
That’s not a data sync. This is a data sync.
If you’re running (or advising) organizations on Salesforce Sales, Nonprofit, Education, Health, or Government Cloud and you’re still suffering from slow or fragile eCommerce and CRM synchronization, StoreConnect’s patented 2-second sync is the new solution that is raising the industry standard. It’s a fundamentally different architecture that eliminates most of the traditional pain points of commerce-CRM integration.
When data moves at the speed of your business instead of the speed of yesterday’s sync schedule, the whole customer experience, and your internal operations, change dramatically.
Curious how it feels when everything is actually in sync?