---
title: "We shocked them at Dreamforce"
source: https://storeconnect.com/articles/news/we-shocked-them-at-dreamforce
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# We shocked them at Dreamforce

They were looking for a POS that would allow for custom selection at checkout. After a brief overview, we made them an offer: "We'll build you a demo using our new [StoreConnect AI tools](https://storeconnect.com/ai). Come back in a few hours."

## From booth conversation to working demo in four hours

Four hours later, the retailer came back and we showed them this:

<div style="padding:56.25% 0 0 0;position:relative;margin-bottom:2rem;"><iframe src="https://player.vimeo.com/video/1231769384?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="StoreConnect Dreamforce POS demo"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

We didn't show them slides or a mock-up. They saw a working point of sale built around their own requirement, using the same [StoreConnect AI tools](https://storeconnect.com/ai) now available to our customers and partners.

## When every sale is a custom order, a standard register gets in the way

Furniture rarely sells off the shelf. A customer might choose a sofa, then pick the fabric, the finish and the leg style before they pay. Many point-of-sale systems are built for fixed products with a single barcode, so those choices end up on paper notes, in a separate spreadsheet or in a salesperson's memory.

That gap creates rework. The order has to be re-keyed into another system, details get missed and the customer record never shows exactly what they bought. For this retailer, the requirement was simple to say and hard to find: capture the customer's selections at the register, as part of the sale.

## Why a separate POS system slows every project down

Most retailers run their register, website and customer records in different systems. Every new requirement means changing one system, then connecting it back to the others, and that is where months of project time go.

StoreConnect removes that step. Websites, ecommerce, POS and customer portals are all stored in Salesforce. According to our [point-of-sale documentation](https://support.storeconnect.com/articles/storeconnect-point-of-sale-features){:target="_blank"}, the POS runs in a browser on any device and shares the same product catalog, inventory, pricing, promotions and customer database as your online stores. Every in-store sale becomes a Salesforce Order record, with no separate POS database to reconcile.

Because the data model is already in place, our AI tools can focus on the part that is unique to each business. That's why go-live is measured in days, not months.

## See how StoreConnect POS works

If you want to dig into the details, these support articles explain the POS features most relevant to retailers that sell custom or made-to-order products.

#### [StoreConnect point of sale](https://support.storeconnect.com/articles/storeconnect-point-of-sale-features){:target="_blank"}

An overview of the POS, including registers, shifts, payment terminals, offline mode and multi-location support.

#### [Place items on hold at POS](https://support.storeconnect.com/articles/preparing-an-on-hold-request-pos){:target="_blank"}

Holding items for a customer with a deposit, full payment or pay-later option.

#### [POS fulfillment statuses](https://support.storeconnect.com/articles/pos-fulfillment-statuses){:target="_blank"}

How orders move from ordered with a supplier through to delivered, including special orders.

#### [Configure POS payment methods](https://support.storeconnect.com/articles/pos-payment-methods){:target="_blank"}

Setting up and relabeling the payment options available at the register.

#### [Item returns: refund and exchange at POS](https://support.storeconnect.com/articles/returns-refund-exchange-at-pos){:target="_blank"}

Processing returns and exchanges against the original order.

#### [POS developer reference](https://support.storeconnect.com/articles/explore-developer-references){:target="_blank"}

Technical documentation for POS setup, layouts, devices and objects.

## Have a requirement your current system can't handle?

Tell us what it is. We'll show you how quickly StoreConnect can turn it into a working solution on Salesforce.

[Schedule a demo](https://storeconnect.com/book-demo).

---

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---

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