--- title: "Run more effective promotions with StoreConnect's Advanced Promotions Engine" source: https://storeconnect.com/articles/news/run-more-effective-promotions-with-storeconnect-s-advanced-promotions-engine type: article format: markdown site: StoreConnect — Customer Commerce built natively on Salesforce site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # Run more effective promotions with StoreConnect's Advanced Promotions Engine As your business grows, so does the complexity of your promotional strategy. Wholesale customers expect negotiated pricing, loyalty members expect exclusive offers and marketing teams want the flexibility to launch campaigns without relying on developers or complex workarounds. **StoreConnect Version 21 introduces the Advanced Promotions Engine**, giving businesses far greater control over how promotions are created, managed and applied. Working natively within Salesforce, it allows marketing teams to build sophisticated promotional campaigns while maintaining complete visibility across customers, products and orders. ## What's new in Version 21 The Advanced Promotions Engine works alongside your existing pricing and promotion rules, providing greater flexibility without disrupting current processes. Businesses can now: * target promotions to specific customer groups * schedule promotions to start and finish automatically * control whether discounts and coupon codes can be combined * create more sophisticated promotional campaigns without custom development. Because promotions are managed directly inside Salesforce, there is no need to synchronize data between separate commerce and CRM systems. Customer segmentation, pricing and campaign management remain connected within a single platform. ## Real-world use cases ### Reward wholesale customers and loyalty members Create exclusive promotions that are automatically applied when wholesale customers, distributors or loyalty members log in. Special pricing remains hidden from public visitors while eligible customers receive the correct discounts without requiring coupon codes. ### Run multiple campaigns simultaneously Launch a store-wide Buy One, Get One promotion while allowing first-time customers to redeem a welcome discount. Alternatively, prevent selected offers from stacking to maintain pricing integrity and protect margins. ### Schedule flash sales in advance Configure promotions to activate and expire automatically at a specific date and time. Marketing teams can prepare campaigns well ahead of time without needing someone available after hours to enable or disable discounts manually. ## Why it matters Effective promotions should increase sales without increasing administration. The Advanced Promotions Engine gives marketing teams greater flexibility while reducing the complexity traditionally associated with discount management. Businesses can create targeted campaigns faster, maintain tighter control over pricing and deliver a better customer experience without additional development or manual processes. As every promotion is managed natively within Salesforce, reporting, customer data and order information remain connected, providing a complete view of campaign performance. 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